Tuesday, August 9, 2016

Slack Is One Of The Best Essential Tools For Teams

Slack is One Of The Best Essential Tools For Teams.

What is Slack?
Slack is a messaging app that works as a very effective collaborative tool, and brings together all of your team communication in one place. Slack offers real-time messaging, search and archiving for teams. It integrates with a number of external services and applications and comes with built-in sharing options, so that you can share your files or emails with anyone, either internally – within a team, or externally.
Why Do You Need Slack?
While it has only been two years since it was first introduced, Slack has become very popular with business executives in many Fortune 500 companies. It is easy to see why. The problem is with the nature of email. In the late 1990s and early 2000s, most of the email one received – 70% to 80% - was from another person. So much of the email communication received was important enough to be viewed.
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But now, only 8 to 10% of the emails one receives is really important, and comes from an actual person…while the rest of the 90% comes from machines, email marketing companies, Facebook comments, Twitter responses, monthly bills, bank statements and so on and so forth.
When you are working in a competitive corporate environment, picking out the emails from within the organization or from your team members from the rest becomes a real headache. That’s why Slack can be so useful. Slack is One Of The Best Essential Tools For Teams.
What Does Slack Do?
When you tap on the Slack icon, it makes available only the emails and other communication received from the people at your company or your team members. Slack creates a wall between your internal communication with your team members and the rest of the stuff you deal with, generally. So you know what’s important and what’s not and focus on only what you need for work.
Slack has advanced search features, filters and sorting functionality and makes it easier for you to get the files that you need. Slack has powerful native apps for both Android and iOS and can be synchronized across several devices – mobile phones, tablets, laptop and desktop computer. So if you read an email on your laptop, the Slack app on your iPhone will know about it and will mark the email as “read”.
There’s no need for status reports and stand-up meetings as Slack makes sure that everyone in the team is in the loop. This simplifies a lot of things for you and your team. All team communications on Slack are public, so everyone can see what’s going on elsewhere in the organization.
The marketing department can get an idea of the challenges faced by the customer relationship managers, and engineers are always aware of what the designers are working on currently, and don’t have to ask.
Slack has a searchable history of the entire team’s communication, which allows you to stay updated with what’s going on. With Slack, you can go through every decision made by your team, every discussion, link, or file shared. You don’t have to waste time on the triaging of emails and status updates any more. This saves time and does a lot to boost productivity at the workplace.
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Slack – Price and Plans
Slack is available in four different plans.
  • Free - no limits on time or users
  • Standard - costs $6.67 per user/month.
  • Plus - costs $12.50 per user/month
  • Enterprise – costs $48 for the whole team/monthly

Conclusion
Slack is one of the best apps for online communication and collaboration out there. It works as a perfect private back-channel for members of a team within an organization. It provides for a seamless communication within the workplace, saves time and improves productivity.

Monday, August 8, 2016

YAHOO MESSENGER WILL BID GOODBYE THIS YEAR

If you’re still using Yahoo Messenger – Yahoo’s incredibly ancient application, you better start finding an alternative soon, as Yahoo plans to shoot the Messenger, no pun intended, on August 5, 2016. You can now switch to Yahoo’s new version of Messenger which is available as a part of Yahoo Mail’s desktop application, web app and as a smartphone app, or choose any of the more effective alternatives discussed here.
Yahoo-Messenger
Yahoo Messenger has a rich history behind it. It was launched in 1998 under the name “Yahoo Pager” – which goes to show just how ancient it was – and was a big deal in the late 1990s and early 2000s. Messenger was very popular with users in Asia-Pacific in particular. It also had a very strong following among oil traders and other investors, who used the app to exchange news and gossip on commodities prices.
Yahoo Messenger’s traditional supporters have since moved on to bigger and brighter things such as Google Talk, WhatsApp and of course, Facebook; which means there are no longer any takers for Yahoo’s legacy platform any longer.
Yahoo has done its best to revive the ailing Messenger, by updating the Messenger app on both iOS and Android in December, 2015. It also introduced a brand new design for the Messenger, but it doesn’t look like that has helped much.
As Yahoo Chief Architect Amotz Maimon explains, “In December of 2015, we announced a brand new Yahoo Messenger for mobile, the Web and in Yahoo Mail on the desktop, built on a new modern platform. This complete revamp brings users an incredibly fast, beautiful and smart way to send – and unsend – messages, photos and animated GIFs in 1:1 and group conversations. While today we provide basic interoperation between the legacy product and the new Messenger, we encourage all of our users to complete their transition to the new Yahoo Messenger as we will no longer support the legacy platform as of August 5, 2016. We intend to continue our focused efforts on the new Messenger, with a goal of delivering the best experience to our users“.
So what of the new Messenger? Switching to the new platform is not as simple as Yahoo imagines it would be. For one, there is no replacement for the desktop tool as yet, although Yahoo promises to come up with a brand new desktop application of the new version of the Messenger for both Windows and Mac soon.
Now, while the login details of the old Messenger do work with the new Yahoo Messenger, there are some obvious problems here – you cannot transfer your contacts from the old Messenger to the new version. Also, the new Messenger logs out automatically after a short period of inactivity and requires you to confirm your password every time you want it back on.
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Another issue is that the legacy platform used to store all conversations locally,     while the new Messenger is cloud based, which means it stores all conversations   remotely. This is a problem for the traditional users of Messenger, such as      commodities traders, who require a definitive record of what was said and what    was deleted – for the benefit of compliance officers.
So many of the old users of Yahoo Messenger have moved on – to
SkypeQQ, Slack and ICE Instant Messenger. Reuters and Bloomberg have    useful messaging tools for traders as well. Facebook Messenger and WeChat are  popular as well. LinkedIn has a useful chat application too.
WhatsApp, is the most popular messaging app in the world and it is perhaps the most obvious replacement for the Yahoo Messenger, especially now that it has launched a desktop version of its hugely popular mobile messaging app.
So, even as everyone bids a fond adieu to Yahoo Messenger, newsflash – the world has moved on!

Ref: https://yahoo.tumblr.com/post/145715934739/q2-2016-progress-report-on-our-product

Wednesday, August 3, 2016

LIFESTYLE GURU/ENTREPRENUER DARVINY TO BE A PART OF “MEDIA AND THE CITY” EVENT, FROM AUG. 13-17, 2016


  [New York City] – Darviny D, a leading lifestyle guru, artist, and a successful businesswoman who has created a popular online lifestyle brand, will be one of the 12 entrepreneurial women from around the world to be a part of the full-immersion branding and developing event “Media and the City”, to be held in New York from August 13 to 17, 2016.


The event will be hosted by Rhonda Swan, a branding expert and co-founder of the Unstoppable Family and Freedom-Preneur Academy and creative media personality Bonnie Bruderer. Media and the City is open only to a limited number of highly successful female business owners and will be held at an exquisite, super-luxurious, Gansavort Hotel Groups property. No effort will be spared to ensure that the guests feel totally at home and are able to network and share ideas in a relaxed and convivial atmosphere.
Swan and Bruderer will be joined by a team of guest experts who will tutor the twelve participants in branding, automation, monetization and media training. As a part of the event, the women, including Darviny, will feature in Brand It, a weekly TV show produced by Pietro Rotondo, a long-time veteran in the TV industry, who currently produces top-rated shows such as Sunday Morning and Morning Show on CBS.


Darviny is a self-proclaimed lifestyle connoisseur. She combines several roles – she is a mother, an artist, a trained actor and a practitioner and teacher of the Kundalini Yoga. She is also a successful business owner - a restaurateur, a boutique owner where she manufactures her own clothing, and an importer of sophisticated French products.
Darviny has trained at the Parsons School of Design in NYC and The International School of Art in Todi, Italy. She hosts her own online lifestyle show on YouTube, “Who's Coming for Dinner? With Darviny D,” through which she promotes a healthy lifestyle, great cooking and good, wholesome food.


Darviny’s great love for cooking and fine food was nurtured while growing up in France. She learned cooking and developed her own ideas of good health and nutrition from her mother, who was a professional nutritionist, long before it became fashionable to be so.


So, is Darviny a coach? No, she insists she is not – she is described best as a lifestyle guru for our times. She isn’t a big believer of the current trend in personal development as advocated by many coaches, but seeks to help people by getting to the heart of the transformation, by helping them focus their energies on enjoying the beauty and simple pleasures of life.
Darviny would like nothing more than for people to reconnect with their special inner power and work with a higher purpose in mind, and to bring themselves into a perfect alignment with the world around them.
 At Media and the City, Darviny, along with the other accomplished women will learn the intricacies of branding a business, such as securing media appearances on radio, podcasts, digital magazines and weekly press releases.


The women will learn the art of promoting brands, expertise and businesses, in a way that is guaranteed to make the greatest impact. Their training at Media and the City will ensure that their media appearances will be well received by one and all.


Media and the City will feature special expert appearances from the likes of Joe Gawalis, an award-winning movie producer, Brian Cook, hairstylist of Wall Street Moguls, CNBC and yoga expert Dana Campbell, well known as the Burnout Expert. Famous celebrity photographer Rob Klein will take pro headshots of all participants, to be used later for branding and marketing.
For more information on Media and City, visit http://freedom-preneur.academy/media-and-the-city/.


Darviny D is a lifestyle guru, restaurateur, artist and entrepreneur. She hosts her own online lifestyle show, Who's Coming for Dinner? With Darviny D” where she promotes a healthy lifestyle and great cooking and helps people “Step into their creative power and design the life of their dreams”.



Friday, July 29, 2016

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Wednesday, July 27, 2016

EASY AND EFFECTIVE TIPS TO MAKE YOUR BRAND STAND OUT IN A CROWDED MARKETPLACE

Branding can make or break a business, whether it is a large corporation such as Apple or Coca Cola, a B2B company, or for that matter, a small online store. Developing a branding strategy that gives you a leg up over the competition can make all the difference, especially in a crowded marketplace, where there is little to set you apart from your competition.
It is branding that makes your product or service more than just a commodity. Branding decides whether a business survives or gets cast aside – not developing an effective branding strategy is one of the reasons for new startups to have a failure rate of 80%.

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So what is branding and how can your small business develop a brand that works?

A brand is essentially a promise made by a business to its customers. Every business conveys a message through its branding strategy, about the quality and effectiveness of its products and services, and what differentiates its offerings from those of the competition. As a small business, your brand illustrates who are, how you want to be seen and how you are actually seen.

Developing a Brand Strategy that Works
Developing an effective branding strategy is all about deciding how you want to communicate, what you want to convey and to whom you wish to reach out. It is about delivering your message in a way that is guaranteed to influence people to take positive action and turn into paying customers or buyers. Advertising is a part of your branding strategy, as are the distribution channels through which you communicate your message.
Follow the tips given here to make your brand stand out in a crowded marketplace…

Tip #1: You Can’t Be All Things to All People
How do you see your business? Is it a young startup, still making its way, or an established business with a great track record? Do you sell expensive, high quality products? Or are your products cheap, affordable and offer great value for money? The point about branding is you cannot be everything to everyone. You should brand your business based on your target customers, on what they need and expect.

Tip #2: Invest in Search Engine Optimization
Getting your website on top of Google’s SERPs (search engine results pages) can make all the difference to your business. If your website is languishing in the lower reaches of Google, it’s time to hire a reputable SEO company and invest big time in search engine optimization. Develop an effective SEO strategy based on your consultations with the SEO firm.

Tip #3: Use Social Media Marketing to Good Effect
Social media marketing is one of the most cost-effective ways to build your brand and grow your business. You must have a presence across all the top social media sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+. You should make good use of video marketing on YouTube. Develop a social media strategy to gain much better online visibility for your business.
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Tip #4: Develop a Logo that Conveys a Great Message About Your Brand
Developing a great logo is arguably the most important part of branding. Your logo conveys a lot of things about your business. Once designed, it should be integrated in all promotional materials, packaging and used extensively on your website.

Tip #5: Invest in Online Reputation Management
It is very important to maintain a clean reputation online. Even if you have hundreds of great reviews, just a couple of bad reviews can cause potential customers to think twice about doing business with you. Hire an online reputation management company to protect your brand online. They usually find ways to get rid of the negative content in a legal and ethical manner.

Conclusion
We have discussed what branding means, why it is so important to develop an effective branding strategy and given a few easy and effective tips to differentiate your brand from the rest of the competition. Ultimately branding is all about making a statement about why you should be taken seriously as a business or a startup. You won’t get too many chances at this, so you better get your branding strategy right the first time.

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