Advancing a site that has several thousands—or even many thousands—of powerfully produced pages, requires thinking in an unexpected way. Old school SEO, where you appoint each page a catchphrase topic dependent on watchword research and hand-create a title tag, H1 tag and introduction duplicate, at that point make sense of the best inner connects to send to the page, simply doesn't scale with enormous destinations. Especially when you're discussing the size that our Netconcepts customers are working at—normally more than 10,000 SKUs and more than 100,000 filed pages.
READ : 3 AMAZING On Page SEO Strategies to rank on Google without Backlinks
It's basic that you center your SEO endeavors so that the impacts will course through your site. For instance, concoct "plans" for advanced titles for item pages, for classification pages, for articles, and so on.— yet taking into account those plans to be superseded with a hand-made title label when required. Getting the title label right will have a major effect. For instance, the site SlideShare.net has more than 40,000 label pages recorded in Google, yet the titles are imperfect. They all follow the formula of "SlideShare » Slideshows labeled with [keyword]."
A better choice would have been “[keyword] tagged PowerPoint slides, presentations and slideshows.” Such a change is usually easy to implement and is likely to pay big dividends in rankings and traffic improvements.Don’t stop at the title tag; optimize the entire HTML template. Use SEO best practices: 1) separate out the content layer from the presentation layer; 2) make sure you’re using semantic markup; 3) employ heading tags (e.g. H1, H2) when appropriate; 4) cut the bloat out of the template; 5) make sure you’re not using the same meta description and meta keywords across the whole template. Make that template really hum.
Then move on to your URLs. Granted URLs are harder to optimize, but it’s usually worth the effort. Particularly if your URLs have more than a couple parameters (i.e. more than two equals signs). Google engineer Matt Cutts told the audience at WordCamp this past weekend that dynamic URLs and static URLs are treated the same by Google—with the caveat that as long as there aren’t more than 2 or 3 parameters in the URL.
Nonetheless, I’d rewrite your URLs to remove the query string (i.e. question mark) altogether, using a server plugin like mod_rewrite or ISAPI_rewrite. If rewriting your URLs and otherwise deploying your optimizations are difficult/slow/expensive due to IT department bottlenecks or ecommerce platform/CMS limitations, there are proxy server based workarounds like GravityStream (which fellow Search Engine Land columnist Chris Smith recently described as “automatic SEO“). However, whenever feasible you want to fix your native site.
It’s been our experience that static URLs perform better in the engines. As a bonus, such URLs look nicer to users so they tend to garner more links too. Ideally you should go for keyword URLs. A URL like http://www.mysite.com/kitchen-sinks.php is superior to a URL like http://www.mysite.com/product-34962.php. Matt Cutts also announced at WordCamp that underscore characters are now going to be treated as word separators. So no need to worry about whether it’s an underscore or a hyphen you’re using to separate words—at least as far as Google is concerned. Oh, and make sure that your old URLs respond with a 301 permanent redirect to the page’s new, optimized URL.
I like to think about my assortment of pages filed by the web crawlers as my virtual deals power. Every interesting, filed page at a novel URL resembles a virtual "salesman." The more virtual sales reps working for you, the better. Tragically the greater part of these salesmen are freeloaders, lounging around failing to help you—not drawing in a solitary web crawler guest. Increment your ordered pages while simultaneously diminishing your freeloaders. Utilizing bug well disposed URLs diminishes the level of freeloaders.
Viable strategies for adding more pages to your virtual deals power incorporate conveying faceted route, (for example, Endeca's "Guided Navigation"), getting in content through APIs (Application Programming Interfaces, for example, that gave by Flickr), and utilizing your guests as substance co-makers. Your guests can be priceless unpaid representatives for you—populating your webpage with item surveys, conversation gatherings posts, blog entries, blog remarks, wiki articles. continue reading
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