Scalable On Page SEO Strategies

Advancing a site that has several thousands—or even many thousands—of powerfully produced pages, requires thinking in an unexpected way. Old school SEO, where you appoint each page a catchphrase topic dependent on watchword research and hand-create a title tag, H1 tag and introduction duplicate, at that point make sense of the best inner connects to send to the page, simply doesn't scale with enormous destinations. Especially when you're discussing the size that our Netconcepts customers are working at—normally more than 10,000 SKUs and more than 100,000 filed pages.

READ : 3 AMAZING On Page SEO Strategies to rank on Google without Backlinks

It's basic that you center your SEO endeavors so that the impacts will course through your site. For instance, concoct "plans" for advanced titles for item pages, for classification pages, for articles, and so on.— yet taking into account those plans to be superseded with a hand-made title label when required. Getting the title label right will have a major effect. For instance, the site SlideShare.net has more than 40,000 label pages recorded in Google, yet the titles are imperfect. They all follow the formula of "SlideShare » Slideshows labeled with [keyword]."

A better choice would have been “[keyword] tagged PowerPoint slides, presentations and slideshows.” Such a change is usually easy to implement and is likely to pay big dividends in rankings and traffic improvements.Don’t stop at the title tag; optimize the entire HTML template. Use SEO best practices: 1) separate out the content layer from the presentation layer; 2) make sure you’re using semantic markup; 3) employ heading tags (e.g. H1, H2) when appropriate; 4) cut the bloat out of the template; 5) make sure you’re not using the same meta description and meta keywords across the whole template. Make that template really hum.

Then move on to your URLs. Granted URLs are harder to optimize, but it’s usually worth the effort. Particularly if your URLs have more than a couple parameters (i.e. more than two equals signs). Google engineer Matt Cutts told the audience at WordCamp this past weekend that dynamic URLs and static URLs are treated the same by Google—with the caveat that as long as there aren’t more than 2 or 3 parameters in the URL.

Nonetheless, I’d rewrite your URLs to remove the query string (i.e. question mark) altogether, using a server plugin like mod_rewrite or ISAPI_rewrite. If rewriting your URLs and otherwise deploying your optimizations are difficult/slow/expensive due to IT department bottlenecks or ecommerce platform/CMS limitations, there are proxy server based workarounds like GravityStream (which fellow Search Engine Land columnist Chris Smith recently described as “automatic SEO“). However, whenever feasible you want to fix your native site.

It’s been our experience that static URLs perform better in the engines. As a bonus, such URLs look nicer to users so they tend to garner more links too. Ideally you should go for keyword URLs. A URL like http://www.mysite.com/kitchen-sinks.php is superior to a URL like http://www.mysite.com/product-34962.php. Matt Cutts also announced at WordCamp that underscore characters are now going to be treated as word separators. So no need to worry about whether it’s an underscore or a hyphen you’re using to separate words—at least as far as Google is concerned. Oh, and make sure that your old URLs respond with a 301 permanent redirect to the page’s new, optimized URL.

I like to think about my assortment of pages filed by the web crawlers as my virtual deals power. Every interesting, filed page at a novel URL resembles a virtual "salesman." The more virtual sales reps working for you, the better. Tragically the greater part of these salesmen are freeloaders, lounging around failing to help you—not drawing in a solitary web crawler guest. Increment your ordered pages while simultaneously diminishing your freeloaders. Utilizing bug well disposed URLs diminishes the level of freeloaders. 

Viable strategies for adding more pages to your virtual deals power incorporate conveying faceted route, (for example, Endeca's "Guided Navigation"), getting in content through APIs (Application Programming Interfaces, for example, that gave by Flickr), and utilizing your guests as substance co-makers. Your guests can be priceless unpaid representatives for you—populating your webpage with item surveys, conversation gatherings posts, blog entries, blog remarks, wiki articles. continue reading

What is Amazon Business?

Amazon Business is an excellent tool for small business owners looking to tap into an extensive network of SMB products. Amazon Prime is also a good tool for very small companies looking to utilize Amazon features they already participate in. Understanding the two types of accounts, how they can benefit your business, and why it's important to consider both can help you build a better business using e-commerce technology.

What is Amazon Business?
Amazon Business provides its users a purchasing solution for their registered business of any size. Each business can assign users who are allowed to go in and purchase business supplies on Amazon on behalf of their employers. The main administrator can add authorized users or remove them as needed, and manage payment methods, shipping addresses, approval workflows, reporting options and more, based on the needs of the business.

"We provide easy access to hundreds of millions of products – everything from IT equipment to janitorial supplies – to businesses of all sizes and across industries," said Martin Rohde, director of the commercial vertical at Amazon Business.

Price savings and shipping options
Amazon Business offers exclusive price savings and shipping benefits for its registered business members. Anyone with a business account can purchase via Amazon.com. Account holders receive price breaks on multi-unit purchases, general price cuts on millions of business products, and the opportunity to compare prices from multiple sellers. You can even request quantity discounts from some sellers.

"We constantly hear from Amazon Business customers that our business-only prices across such a vast selection of products are key to solving their 'tail spending' challenges (money spent on nonplanned or managed supplies, spanning a broad range of categories)," Rohde said. "Tail spend can be costly and time-consuming for businesses, as it often requires managing hundreds or even thousands of different suppliers."

If you have a single-user business account, you can apply your existing Prime account to your business account at no additional cost. This option gives you unlimited free two-day shipping on eligible items. If you don't already have a Prime shipping account, you can add one to your business account based on how many users or employees you have. Up to 10 users costs $499 a year, up to 100 users is $1,299 per year, and more than 100 users is $10,099 per year. You can sign up for a free 30-day trial.

Payment options
You or another administrator of your Amazon Business account can add individual or shared payment options. Shared payment methods include credit cards, debit cards and the Amazon corporate credit line. Any authorized user of your business account can use the payment method of choice to purchase items on your business's behalf. While all your authorized account users can use the card you register, to increase security, they will only be able to see the last four digits.

The Amazon corporate credit line expands your user and management options, giving you the ability to authorize multiple buyers on a single account, download order history reports and pay by purchase order, according to Rohde. It also has easy-to-understand statements and no annual fee. Account administrators can manage individual and shared payment methods and shipping addresses to make ordering seamless for all purchasers in your company.

"We recognize that business customers need to manage a single payment relationship with Amazon Business and receive standardized invoices, while also having the flexibility to purchase from millions of suppliers," said Rohde.

Advantages for small businesses
Many businesses have the opportunity for tax exemption under the Amazon Tax Exemption Program (ATEP). Amazon provides a tool to help you determine if you qualify for the program. The program then allows you to apply your tax-exempt status to eligible purchases from Amazon and all of its affiliates. You don't even need an Amazon Business account to take advantage of this benefit.

Amazon Business also provides some transparency into the supply chain purchasing process with the analytics dashboard.

"Customers can look at their spending activity and total costs on purchases at the individual, purchasing group or type of spend level – giving small businesses the information they need to better control their bottom line," Rohde said.

He added that small business sellers on Amazon Business have the opportunity to grow their sales by reaching millions of business customers across the globe.

What customers say
Having touted its "tailored business experience," has Amazon come through on the promise of Amazon Business? Its growing numbers of customers certainly think so.

"We have our Amazon Business account to mainly take advantage the Amazon Tax Exemption Program," said Rob Boirun, CEO at Reviewster Network. "So, in addition to getting tax-free purchases, we love the program's ease of use in ordering and reordering our most common items. When we run out of printer toner or other office supplies, we can easily order within a few seconds, and the items are in the office two days later."

Boirun said his company has also used Amazon Business for larger purchases, leveraging payment options where the firm can split up the payments between different people in the company. "For example, we purchased a new Wi-Fi router and were able to split up the bill so that four different people using it would each pay 25%."

Amazon Business helps some companies more than others in certain areas, and company decision-makers should know those caveats before signing on with the program.

Read More

Benefits of doing business online

You don't have to run your entire business over the internet to benefit from online business opportunities. Small businesses might only need an email address to communicate with their clients, customers and suppliers electronically. Other businesses might use their website to conduct their entire business online.

The many benefits of online business include:

• global access, 24 hours a day, 7 days a week
• improved client service through greater flexibility
• cost savings
• faster delivery of products
• increased professionalism
• less paper waste
• opportunities to manage your business from anywhere in the world.

Customers may prefer to visit your website to find out about your products and services, instead of visiting you in person. They will also expect to see your website address and your email on business cards and other promotional materials.

Online business opportunities

How you manage your business online will depend on the products or services you offer. You may be able to use the internet to:

• run an online shop
• manage your suppliers
• communicate with your customers, and get their feedback on your business
• offer services online
• allow customers to make reservations or appointments online
• manage your finances, such as online banking, tax and employee pay
• research competitors.

Future opportunities

Keep in mind that your business, as well as the variety of online tools available, is constantly changing and evolving. While you might not plan to have a website immediately when you start operating, it's still a good idea to think about whether you will need one at a later date and what you will use it for.

When you are planning the online aspects of your business, you should:

• research your competitors and other businesses that use online tools
• decide what aspects of online business will benefit your business
• review your budget to work out what you can afford
• familiarise yourself with any laws and regulations that will apply to your online business activities
• consider your requirements, including what software you need and what types of computer equipment you need to run it
• plan for risks, such as computer viruses, scams, data theft and loss of or damage to hardware
• think about what training you or your staff might need
• be realistic about the time and budget you will need to manage the online aspects of your business.

Also Consider: