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Friday, July 29, 2016
Wednesday, July 27, 2016
EASY AND EFFECTIVE TIPS TO MAKE YOUR BRAND STAND OUT IN A CROWDED MARKETPLACE
Branding can make or break a business, whether it is a large corporation such as Apple or Coca Cola, a B2B company, or for that matter, a small online store. Developing a branding strategy that gives you a leg up over the competition can make all the difference, especially in a crowded marketplace, where there is little to set you apart from your competition.
It is branding that makes your product or service more than just a commodity. Branding decides whether a business survives or gets cast aside – not developing an effective branding strategy is one of the reasons for new startups to have a failure rate of 80%.
So what is branding and how can your small business develop a brand that works?
A brand is essentially a promise made by a business to its customers. Every business conveys a message through its branding strategy, about the quality and effectiveness of its products and services, and what differentiates its offerings from those of the competition. As a small business, your brand illustrates who are, how you want to be seen and how you are actually seen.
Developing a Brand Strategy that Works
Developing an effective branding strategy is all about deciding how you want to communicate, what you want to convey and to whom you wish to reach out. It is about delivering your message in a way that is guaranteed to influence people to take positive action and turn into paying customers or buyers. Advertising is a part of your branding strategy, as are the distribution channels through which you communicate your message.
Follow the tips given here to make your brand stand out in a crowded marketplace…
Tip #1: You Can’t Be All Things to All People
How do you see your business? Is it a young startup, still making its way, or an established business with a great track record? Do you sell expensive, high quality products? Or are your products cheap, affordable and offer great value for money? The point about branding is you cannot be everything to everyone. You should brand your business based on your target customers, on what they need and expect.
Tip #2: Invest in Search Engine Optimization
Getting your website on top of Google’s SERPs (search engine results pages) can make all the difference to your business. If your website is languishing in the lower reaches of Google, it’s time to hire a reputable SEO company and invest big time in search engine optimization. Develop an effective SEO strategy based on your consultations with the SEO firm.
Tip #3: Use Social Media Marketing to Good Effect
Social media marketing is one of the most cost-effective ways to build your brand and grow your business. You must have a presence across all the top social media sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+. You should make good use of video marketing on YouTube. Develop a social media strategy to gain much better online visibility for your business.
Tip #4: Develop a Logo that Conveys a Great Message About Your Brand
Developing a great logo is arguably the most important part of branding. Your logo conveys a lot of things about your business. Once designed, it should be integrated in all promotional materials, packaging and used extensively on your website.
Tip #5: Invest in Online Reputation Management
It is very important to maintain a clean reputation online. Even if you have hundreds of great reviews, just a couple of bad reviews can cause potential customers to think twice about doing business with you. Hire an online reputation management company to protect your brand online. They usually find ways to get rid of the negative content in a legal and ethical manner.
Conclusion
We have discussed what branding means, why it is so important to develop an effective branding strategy and given a few easy and effective tips to differentiate your brand from the rest of the competition. Ultimately branding is all about making a statement about why you should be taken seriously as a business or a startup. You won’t get too many chances at this, so you better get your branding strategy right the first time.
Source: Virtual Assistants Philippines
Friday, July 15, 2016
TWO STEPS TO FIX YOUR SCHEDULE TO START UP AN ONLINE BUSINESS
Many of us go through this. We become overwhelmed and find it difficult to fit everything we need to do in the time frame we have available, it is all too hard!. If you are at that point in your decision making regarding starting your own online business, then make sure you read this article which will provide you a two step method that can assist you to maximize your time so you can start and run your online business.
TWO STEP PROCESS FOR MAXIMIZING YOUR TIME
- Step One
For you to free up your time, the first thing you must do is know how you spend your time each day. Time is something that we all get equally: 24 hours in a day and 60 minutes in an hour and we all spend it the full 24 hours in each day doing something. You must take note of how you use your time. For a couple of days to up to a week, record everything you do and how you use your time.
- Step Two
After keeping a precise record of how you are using your time, you can observe the following points:
1. You get involved in time wasting activities where you are just killing time. Example: watching a replay or rerun of television shows. Something that is not necessary or important to building your business.
2. There are some tasks in your life that you can just entrust to somebody else or outsource.
3. Things that you really must do. These are things that you must accomplish in a time no matter what. For instance: having quality time with your kids and family, or personal down time.
4. Finally, you may be able to do things that allow you to do other things all at the same time! For instance if you are on a train or plane trip, you have the time to do other things rather than just simply sitting waiting to arrive at your destination. These are perfect times to check emails, write articles for blogs, catch up on writing and letters etc.
By following the above suggestions, you may be able to free up a couple of hours from your time scheduled in a day to start up and run an online business. A couple of hours per day would be the minimum time required if you’re really serious about starting up an online business. Wait no more and invest in your future!
Michele and I started a business in a box it is a great way to fast track your success. See the banner on the right of the screen, check it out for yourself.
If time is still a problem for you, rise earlier, go to bed later. Remove things from your daily routine that are not important to achieve the results you desire. If you are struggling to find the time to do everything you need to do to get your business moving forward, then use outsourcing. Click the banner on the screen “Need a VA”. Michele and I use them regularly to get those things done we do not have time to do and to do the things we are not sure how to do. They are fantastic. Their service is great; they are efficient and get the job done.
Remember – Live Your Life with Purpose
Thursday, July 14, 2016
RHONDA SWAN CO-HOSTS “MEDIA AND THE CITY” EVENT, AUG. 13-17, 2016
Rhonda Swan
7009 Lakeview Avenue, South Lake Tahoe, CA, USA
(305) 851-2540
================================================================================
July 5, 2016
FOR IMMEDIATE RELEASE
CONTACT PERSON: Rhonda Swan, Co-Founder, the Unstoppable Family
1 (305) 851-2540
RHONDA SWAN CO-HOSTS “MEDIA AND THE CITY” EVENT, AUG. 13-17, 2016
[New York City] – Rhonda Swan, a branding expert, international speaker, and co-founder of the Unstoppable Family and Freedom-Preneur Academy, will be co-hosting Media and the City, a New York-based branding extravaganza for a limited number of female business owners in August.
Unstoppable Momma Swan and creative media personality Bonnie Bruderer will host 12 entrepreneurial women from around the world in a luxurious New York City location for a full-immersion branding and developing event August 13-17, 2016.
Swan, an international speaker, personal branding expert, and acclaimed online strategist, has dedicated her life to teaching other business owners, from surgeons to CEOs, to refine their individual brands, messaging, and public presence. She helps them hone their vision and offerings into more perfect alignment with their clients’ needs, creating more revenues and a more beneficial, game-changing impact for their clients.
As her clients’ businesses grow, Swan and her Unstoppable Family demonstrate a Freedom-Preneur lifestyle by traveling the world and working from laptops. Their earnings are estimated to be well over $1,000,000, and Swan’s been featured in the Huffington Post, Home Business Magazine, Success Magazine, and other publications.
Her co-host is Bonnie Bruderer, creator and CEO of BONBON Networks and the AskBonBon Show. She is also a television producer, starring actress, author, human behavior expert, public speaker, and patent holder. AskBonBon gets individuals, brands, and companies in front of millions of people. BONBON Networks has a combined community reach of 150,000,000 and strong ratings in the female and millennial demographics.
In a breathtaking Gansavort Hotel Groups property, Swan, Bruderer, and guest experts will tutor participants in branding, production, monetization, automation, and media training.
The women will appear in multiple media platforms such as Brand It, a weekly TV show produced by Pietro Rotondo, a 30-year production industry veteran who currently produces the Morning Show and Sunday Morning on CBS, airing weekly to over 4.3 million homes. They’ll also learn to secure media appearances on radio, weekly press releases, digital magazines, and podcasts, furthering their opportunities to share their brands, businesses, and expertise with the world. Even more crucially, their Media and the City training will ensure that their appearances will be well received.
Special expert appearances will include: Brian Cook, hairstylist of Wall Street Moguls, CNBC, and Cheddar Network; John Thomas of JT Talent Enterprises; yoga expert Dana Campbell, the Burnout Expert; and Joe Gawalis, award-winning movie producer. Famed celebrity photographer Rob Klein will take pro headshots and create branding and marketing images for participants.
Besides the experiences of Star for a Day, Brand You Inc., and Media Madness, also included are a tour of MNN Networks, a Sex in the City tour, chauffer service, group panel filming, and an exclusive Wrap Party at 230 5th, one of New York’s finest rooftop bars. Attending the wrap will be the production team from CBS, professionals from HBO, CBS, and other networks, and certain well-known actors.
For more information, visit http://freedom-preneur.academy/media-and-the-city/.
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