If you’re retired and you weren’t born with a silver spoon in your mouth, chances are you’re looking into getting an online business to help you make money and prosper in your retirement years. After all, retirement’s supposed to be fun! Here are some marketing strategies that might help you out.
Stay Focused
No matter what you try to do online, staying focused is going to be your most important ally. If you’re in the making-money-online niche, all of your posts, videos, and ads should appeal to people who are interested in that niche. If you’re in the spiritual niche, then all your content should appeal to that. Know who you are and what you represent. Figure out what kind of person would love to find your services, and speak to that person whenever you write something or put something on social media.
Stay Up-to-Date
No matter what niche you’re in, you’re not alone. Try to read some of the other contributors in your niche. If you’re in the trucking business, see what trucking blogs there are, and comment on their work and/or quote them in a blog post. Realistically, you’re never going to be in a niche all by yourself, and you might be able to serve your clients by exposing them to new trends in the industry or people in the profession who have something to say.
Stay the Course
Don’t give up too soon. In fact, if you’re sure you have something good to offer, and you’re failing, then it’s probably not the product that is the problem. And it’s probably not the niche. It’s probably not your fault, but the problem is probably you.
Most of the time, people who try to earn a living online think that it looks easy — and it is, if you already know how to do it! — and they jump in with both feet and then wonder why they flounder. Everybody who’s successful got a mentor at some point. You just can’t do it without one.
A mentor with years of experience can take a look at your marketing materials and usually tell you in about 10 minutes or less why you’re failing. It’s a shame so many people quit so soon, because most of the time it’s some really simple problem that needs to be fixed — like the verbiage in your advertisement not being quite relatable enough to your landing page.
Here’s a quick example: Let’s say you’re running an ad that says, “Let me show you how I made $5,000 in one month using very easy-to-build Facebook ads. Click here for info.” And let’s say that a bunch of people were curious and clicked on your ad. They then go to a “landing page,” also called a “lead capture page,” where they are expecting to read about how you make this kind of money in one month using Facebook ads.
However, you’ve got a lot of extra verbiage and it doesn’t seem pertinent. For example, you say, “Hi, thanks for clicking through. My mother never said I’d amount to anything, and in our home town of Whereisit, Illinois, nobody ever did. We all had dogs and pet alligators. And I think we should declare alligators as an endangered species in Illinois. But I went to school at the University of …” So even if you’re going to lead up to the information about Facebook ads, you lose your audience by not getting right to it, and they click away without reading your priceless content.
Don’t let yourself be too discouraged about your retirement business. It will take time, and there’s a learning curve involved, but making money online is not quite as hard as you might think it is when you have a great product and a mentor or coach to help guide you.
As always, please let me know what you’re thinking in the comments section below. I’m here to help you find your way if you decide this kind of lifestyle is for you. Click here for more information about great products to sell online.
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